Podcasting has become one of the most powerful marketing tools in recent years. Probably one of the leading causes was the pandemic that created an explosion of new podcasts in the entrepreneur world. 

In 2021 Spotify registered 1.2 million newly published podcasts.

So, no wonder you've started wondering HOW launching a podcast would have a return of investment (ROI) and bring more traffic to your business. So, let's dive into it and see what the ROI of podcasting looks like today!

1. ROI of Podcasting increases visibility

With so many new podcasts being born every year, you can easily increase your visibility to new listeners and potential customers of your services or products.

One of the best ways to do so is by swapping with other podcast hosts. 

You will start small. At first, you will look for other hosts that have recently created their podcasts (e.g. in the last 2-3 years). You will invite them to your show, and you will be a guest at theirs. 

You will exchange experiences and bring value to your audiences. And you will reach an audience of potential customers organically. 

This is a great way to create a new network and tribe of like-minded people. And if those hosts know people that would be interested in your services or products, they'd too think of you and recommend you, or simply promote their episode with you!

2. Podcasting can raise brand awareness

Podcasting can help you increase the visibility of your business organically. 

With 50% of all homes (over 60 million) in the US being podcast fans in 2017, according to Nielsen stats, you shouldn't doubt that with persistence and consistency, you will reach a number of them!

Having a podcast that provides value and good tips will build your small loyal tribe. Trust is the #1 priority of customers. 

If you bring them value through interesting topics with practical advice and interesting guests, people will know they can count on your mission and quality.

To track the ROI of podcasting when it comes to your brand awareness, you can set up an NSP (Net Promoter Score) and track how the score changes before podcasting or upon starting the podcast to after. 

As long as you are strategic in what you want to accomplish and persistent with your content, your audience will remember you and your product or service. It will stay in the back of their minds, and when they need it, they will first think of you.

3. People ALWAYS want to see the person behind the voice

If you choose to do an audio podcast and not a video podcast, your audience will be curious to see who stands behind the voice they are listening to weekly. 

Imagine listening to someone regularly. Wouldn't you die of curiosity to see who that person is? What do they do? What do they like or dislike?

You will be able to link to each episode's show notes your social media channels as well as your website and show your audience your world. 

Trust me, people will want to see the person behind the scenes! 

They will want to have a sneak peek at your life, at the services or products you offer. They will simply want to know WHO you are. 

Podcasting can be a powerful tool for your ROI. You just have to know how to use it to your advantage and how to build your strategy. And, of course, not be shy to reach out to people and raise your voice!

There are many free resources out there that can help you launch your podcast, and you will be surprised how little you'd need to launch in terms of investment. You only need to have a clear vision and specifically set goals.

If you feel you'd like to have more information or help with launching your podcast, you can book a FREE 30 min chat with VirtyallyYou!, and together we can see what your goals with podcasting are.